What makes a signature dish

The internationally recognized chef Heston Blumenthal is best known for his English cuisine and his trademark dish—snail porridge. Raymond Blanc, the famous Michelin Star recipient, is perhaps best known for his dish of courgette flowers stuffed with crab mousse. A signature dish is perhaps the best way to represent the distinctive character and values of a restaurant. An especially unique dish is a great way to get people talking about your restaurant positively.

This article is not a treatise on how to cook or what to cook in your restaurant; as the chef, these things are up to you. The goal of this article is to provide an overview of the basic values and variables in the culinary process to enable you to steer your cooking skills towards that great trademark recipe. There are many famous signature dishes designed to complement main courses.

Think about what your strong point is when it comes to cooking. Is there one dish in particular that showcases your skills as a chef? Are you able to take mushrooms to places mushrooms have never been? An easy way to pinpoint a hit dish is to determine which dish earns you the most compliments. In some cases, it is also used to refer to the homemade specialty of a novice. The menu at a restaurant is usually a product that involves a lot of planning. In some cases, restaurants hire professionals to do this for them.

In the case of chain restaurants, they often request that one or more signature dishes be developed in the process. These specialties can serve several purposes. A signature dish can help to give the restaurant a certain identity; it also can convert people into loyal customers. No matter how far each branch is from the next, the signature dishes are usually the same. Some people will go to that chain restaurant no matter where they are and always order the same signature dish.

For this reason, signature dishes at a chain restaurant generally need to be appealing to a diverse market. Chefs create signature dishes for many of the same reasons.

Now, think about chunking your program or product down or out — what spin offs could you create from this signature dish? How could you offer smaller bites at no-brainer pricing? Or larger meals that satisfy the next logical need of your customer? When you can do this, you fuel your sales and help build long-term relationships with your Ideal Customers. Tell the Story. The goal is to encourage word-of-mouth about the value your product or service delivers. Yes, life-changing products and programs require the highest quality ingredients.

The only way you can make a big impact is to begin. And to keep at it every single day. Do you have a signature program or product?

What tools or resources did you find helpful in creating yours? I love your culinary take on all things Tea, but particularly this creation of a business product. Following your recipe is would be a sure fire way to create that offer unique only to you. Thank you for sharing it with us. I love this line in particular. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.

Overcrowded marketplaces. Saturated industries. And that battle? But what you can do is focus. The focus comes in your singular commitment to bring your BEST self to whatever you create.

What the heck is a signature dish? YOUR signature product, program or service is what makes you unique. Think about it as THE sign-post or doorway to the rest of your business. In fact, you want to include them. Are you a life coach who also has a passion for soap-making? A CPA who also loves France? I teach my clients how to find financial prosperity at retreats in France.

How to create YOUR signature dish. Ask yourself: What do I love doing? This relates to both personal and work time.